Bruce Burgoyne | Creative & Digital Director
As Creative & Digital Director at Mackman Group, Bruce leads the strategic development and delivery of brand, design, and digital communications across client engagements. With over two decades of experience, he brings a rare balance of creative vision and technical precision—ensuring that every output is not only beautifully executed but firmly aligned with brand strategy, commercial objectives, and emerging digital capabilities.
“Effective design is where strategy and creativity meet. It must inform, inspire, and most importantly—deliver clarity and confidence.”
– Bruce Burgoyne
Profile
Bruce Burgoyne is a senior creative and digital strategist with a proven track record of delivering impactful brand and digital solutions that help organisations thrive. As Creative & Digital Director at Mackman Group, he oversees brand identity, campaign development, UX/UI design, and digital build—bringing together strategic thinking, creativity, and innovation to deliver work that performs.
A Fellow of the Chartered Institute of Marketing (FCIM), Bruce brings deep experience across sectors including professional services, education, heritage, manufacturing, and not-for-profits. He leads high-stakes brand and digital projects, working closely with leadership teams to support them in shaping and elevating their brand presence.
A passionate advocate for meaningful innovation, Bruce also leads Mackman Group’s Marketing AI consultancy services—helping clients leverage emerging technologies responsibly to enhance creative processes, campaign delivery, and digital experience. His guidance ensures AI is applied with intent, compliance, and a clear link to business value.
Bruce is known for his collaborative approach, clarity of thought, and design integrity. He works closely with researchers, consultants, and developers to ensure a seamless flow from insight to execution. Clients value his ability to translate complex ideas into bold, coherent visual and digital outputs.
Key Areas of Expertise
- Brand identity & visual systems
- Creative direction & art direction
- Fractional Chief Creative Officer (CCO)/Brand Consultant/Creative Director support
- Digital strategy & website design
- UX/UI design & accessibility compliance
- Campaign development
- Brand governance
- Cross-functional creative leadership
- Integrated brand & digital delivery
- Marketing AI consultancy & creative automation
Client Testimonials
“Bruce quickly understood our brand and sector, and translated that into a visual identity and digital experience that not only reflected who we are, but elevated how we communicate. His guidance throughout the project was invaluable, and the result is something we’re genuinely proud of.”
— Communications Lead, UK Educational Institution
“Bruce’s manner and professionalism were instrumental in fostering internal buy-in for the changes necessary to achieve our desired growth. I wholeheartedly recommend Bruce and his team for any future branding and strategic marketing initiatives for your organisation.”
— Becketts Financial Services