News
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Proving Your Brand Value – How to Evidence Brand Equity in an M&A Process
Read more: Proving Your Brand Value – How to Evidence Brand Equity in an M&A ProcessUnderstanding how to measure brand equity is critical when preparing for a sale. Discover the key metrics and methods that turn brand perception into measurable, deal-driving value.
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Leadership Matters – The Role of Leadership and Culture in Business Valuation
Read more: Leadership Matters – The Role of Leadership and Culture in Business ValuationLeadership and culture in business valuation play a critical role in M&A outcomes. Explore how perception, alignment, and trust influence buyer confidence and deal success.
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Strategic Marketing as a Driver of Enterprise Growth in 2026
Read more: Strategic Marketing as a Driver of Enterprise Growth in 2026Large organisations are increasingly treating strategic marketing as a core growth lever. Recent business developments show how marketing leadership, customer insight and brand clarity are shaping sustainable enterprise growth.
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The Value of Stakeholder Research in M&A Preparation
Read more: The Value of Stakeholder Research in M&A PreparationStakeholder research in M&A reveals the perceptions that financial data cannot, helping reduce risk, strengthen buyer confidence, and support stronger deal outcomes. Discover how stakeholder research in M&A reveals what truly drives value.
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AI Is Changing Video Marketing. It Is Not Changing What Matters.
Read more: AI Is Changing Video Marketing. It Is Not Changing What Matters.AI is accelerating video production, but it is not improving marketing effectiveness without strong strategic foundations. The real advantage now lies in better decision-making, not more content. Learn how to strengthen your AI video marketing strategy.
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Intentional Insight: Embedding Strategic Research into Marketing Practice
Read more: Intentional Insight: Embedding Strategic Research into Marketing PracticeStruggling to turn data into meaningful action? Discover how to embed strategic research into your marketing practice and unlock insight that drives real business impact.
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B Corp Month 2026: Why B Corp Matters
Read more: B Corp Month 2026: Why B Corp MattersDiscover what B Corp certification means and how Mackman Group puts responsible business into practice through ethical consultancy, research, and sustainable growth. During B Corp Month, we reflect on why these principles have been central to how we’ve operated since the business was founded.
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Why Progress for Women in Leadership Has Stalled & What Organisations Must Do Next
Read more: Why Progress for Women in Leadership Has Stalled & What Organisations Must Do NextExplore why progress for women in leadership may be slowing and the practical steps organisations can take to build stronger, more inclusive leadership pipelines.
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Beyond the Deal – Building Post-M&A Brand Trust and Retention
Read more: Beyond the Deal – Building Post-M&A Brand Trust and RetentionMost M&A deals fail to deliver their intended value. Learn how post-merger brand trust and retention influence stakeholder behaviour and long term outcomes.
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Brand Equity in Business Valuation: The Silent Multiplier in M&A
Read more: Brand Equity in Business Valuation: The Silent Multiplier in M&ABrand equity in business valuation plays a critical role in shaping buyer confidence, reducing risk, and strengthening deal outcomes in M&A. Read more to understand how to evidence and leverage it effectively.