News
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AI Is Changing Video Marketing. It Is Not Changing What Matters.
Read more: AI Is Changing Video Marketing. It Is Not Changing What Matters.AI is accelerating video production, but it is not improving marketing effectiveness without strong strategic foundations. The real advantage now lies in better decision-making, not more content. Learn how to strengthen your AI video marketing strategy.
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Intentional Insight: Embedding Strategic Research into Marketing Practice
Read more: Intentional Insight: Embedding Strategic Research into Marketing PracticeStruggling to turn data into meaningful action? Discover how to embed strategic research into your marketing practice and unlock insight that drives real business impact.
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B Corp Month 2026: Why B Corp Matters
Read more: B Corp Month 2026: Why B Corp MattersDiscover what B Corp certification means and how Mackman Group puts responsible business into practice through ethical consultancy, research, and sustainable growth. During B Corp Month, we reflect on why these principles have been central to how we’ve operated since the business was founded.
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Why Progress for Women in Leadership Has Stalled & What Organisations Must Do Next
Read more: Why Progress for Women in Leadership Has Stalled & What Organisations Must Do NextExplore why progress for women in leadership may be slowing and the practical steps organisations can take to build stronger, more inclusive leadership pipelines.
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ToFu, MoFu, BoFu – How Successful Brands Guide Customers to Purchase
Read more: ToFu, MoFu, BoFu – How Successful Brands Guide Customers to PurchaseUnderstanding the ToFu, MoFu, BoFu funnel helps businesses support customers from first awareness through to confident purchase. This guide introduces the funnel, and explains how aligning research, brand, and marketing activity at each stage builds trust, strengthens relationships, and drives sustainable growth.
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Oscar Achieves Distinction in Business Administration Apprenticeship
Read more: Oscar Achieves Distinction in Business Administration ApprenticeshipWe’re delighted to share that Oscar has achieved a Distinction in his Business Administration Apprenticeship. He now begins the next step in his career as Finance Assistant at Mackman Group.
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New Client: Disaster Care
Read more: New Client: Disaster CareFollowing successful delivery of the strategic foundation programme, Disaster Care has partnered with Mackman Group to deliver a full-service brand, digital, and research programme to support national consistency and long-term growth.
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Castore Acquires Belstaff: A New Chapter for Two Iconic British Brands
Read more: Castore Acquires Belstaff: A New Chapter for Two Iconic British BrandsCastore’s recent acquisition of Belstaff marks a bold move into luxury fashion and a powerful alignment of two iconic British brands. Discover how this strategic partnership blends heritage with innovation to shape the future of premium retail.
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ESG & ROCE: The Missing Links in Business Valuation
Read more: ESG & ROCE: The Missing Links in Business ValuationEBITDA isn’t the only metric that matters. Discover how ROCE and ESG performance are reshaping business valuation and becoming key drivers of M&A success.
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What Is EBITDA—and Why Does It Matter in a Business Sale?
Read more: What Is EBITDA—and Why Does It Matter in a Business Sale?EBITDA is a key metric in business valuation—but it doesn’t tell the whole story. Learn how brand, culture, and intangible assets can strengthen your sale value.