Articles

Brand equity in business valuation plays a critical role in shaping buyer confidence, reducing risk, and strengthening deal outcomes in M&A. Read more to understand how to evidence and leverage it effectively.

Reputational risk in mergers and acquisitions can shape buyer confidence, valuation, and deal success. Discover how to identify and manage hidden perceptions.

Understanding the ToFu, MoFu, BoFu funnel helps businesses support customers from first awareness through to confident purchase. This guide introduces the funnel, and explains how aligning research, brand, and marketing activity at each stage builds trust, strengthens relationships, and drives sustainable growth.

Understanding how to measure brand equity is critical when preparing for a sale. Discover the key metrics and methods that turn brand perception into measurable, deal-driving value.

Castore’s recent acquisition of Belstaff marks a bold move into luxury fashion and a powerful alignment of two iconic British brands. Discover how this strategic partnership blends heritage with innovation to shape the future of premium retail.

ESG disclosures in M&A are now a key driver of value, helping reduce risk, strengthen buyer confidence, and support more successful deal outcomes. Discover how to position your business effectively.

EBITDA isn’t the only metric that matters. Discover how ROCE and ESG performance are reshaping business valuation and becoming key drivers of M&A success.

EBITDA is a key metric in business valuation—but it doesn’t tell the whole story. Learn how brand, culture, and intangible assets can strengthen your sale value.

M&A success isn’t just about financials—it’s about cultural fit. Discover how brand and cultural due diligence can make or break a deal, and why it’s often the hidden risk behind the numbers.

Marketing is no longer just about promotion—it’s a strategic force for growth. Discover how CMOs, AI, and purpose-led campaigns are reshaping the future of business.